Exclusive Insights… Coming Soon… Dec 7th
by danielepr (Category: Entertainment)
Announcement of an amazing video course on DVDs which is going to reveal fantastic secrets to make profit from advertising and copywriting
Copywriting by Design: Bringing Ideas to Life With Words and Images
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“Shut up!” he explained. by Shelly Roberts 
That’s just the kind of thing David would say to get your attention or to keep you laughing. Something that would let you or help you get to the heart of the creative problem.
David Herzbrun was the genius who made Avis No. 2. He was the first one to ask if you ever wondered how the man who drove the snowplow got to the snowplow. And I was lucky enough to have him as my mentor. If you want to make a lot of money in advertising writing acceptable advertisng for regular clients, save your money and read something from the other David… Ogilvy - well, read that anyway, maybe there’s something useful beneath the didactic imprecations (two words you hardly ever get to use in the same sentence). He’s the right David for you. Not Herzbrun.
If, however, you bleed advertising, eat, sleep, dream it, and want to know what the process is to put yourself in the hall of fame, and up in the pantheon, skip the ad schools full of masters degrees who ain’t been out in the working fields, and the ain’t-I-somethin’-swell wannabees all too willing to tell you how it’s done, and make themselves seem good. Instead, swallow this book whole. David didn’t need to make himself seem good. He just was good.
Then let me know where you are. If you get what he sends, I may want to hire you.
I once said to David, “Hey, David, why don’t you write some of this stuff down?” Then I went away to practice what he preached in other vineyards. Looks like he did. Nice to know I could influence him in return.
No one in my creative departments gets out alive without having read this book.
Shelly Roberts
International Creative Director
D’Arcy
Trying to do too much, achieving far too little by 
I feel compelled to write this review because I was misled by the five star review it got from another reviewer, and frankly, the cover design grabbed me. The title is also very misleading. I assumed it was about the way in which design and copy work together, and essential design concepts copywriters should know. Instead, it attempts to cover print, radio and tv/film advertising, and it fails on all counts. It appears targeted to high school and not very sophisticated college students. The content is so thin that it could easily be read in a day. I am returning this book. I purchased several others on the subject that I will keep — but not this one. Nice cover design.
I’VE STUCK PLATINUM! by N. Daniels
I was seeking a new creative direction for my career as a freelance writer and it seems that this book was created just for me. This book not only helped to bring a project in order, it has brought order to my life and career. It is important to be able to find literary tools with great direction because in the world of frelance you are really on your own. With very limited books on the market that hit this subject, I have found this book to be the best. To be honest, I believe I’VE STRUCK PLATINUM.
I’VE STUCK PLATINUM! by N. Daniels
I was seeking a new creative direction for my career as a freelance writer and it seems that this book was created just for me. This book not only helped to bring a project in order, it has brought order to my life and career. It is important to be able to find literary tools with great direction because in the world of frelance you are really on your own. With very limited books on the market that hit this subject, I have found this book to be the best. To be honest, I believe I’VE STRUCK PLATINUM.
Strategic Copywriting: How to Create Effective Advertising
Tags: copywriting advertising
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Strategic Copywriting: How to Create Effective AdvertisingStrategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren’t effective in attracting consumers. Visit our website for sample chapters!
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In-Depth focus on advertising by Janice King
If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.
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For better response, personalize your copywriting. (Direct Mail Essentials).: An article from: Bank MarketingThis digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 2003. The length of the article is 712 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: For better response, personalize your copywriting. (Direct Mail Essentials).
Author: Jim Turner
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 2 Page: 43(1)
Distributed by Thomson Gale
Copywriting: Successful Writing for Design, Advertising and Marketing
Copywriting: Successful Writing for Design, Advertising and MarketingCreating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.
Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.
Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
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3. Answer 2 quick questions & accept the terms.
It’s that easy! You’ll receive a bill in the mail after you’re approved. Pay in full or over time* - the choice is yours.
Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence. Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.
To receive the Bill Me Laterî $10 off $50 discount:
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2. Add $50 worth of products sold direct from Amazon.com to your shopping cart.
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The Copywriter’s Bible (Mastercraft Series)
Tags: advertising copywriting advertising picture book
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Instant Payback from Expert Advice by Thomas Ahern
With “how to” books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble copywriting stars offers. And presto: I found my way again. I began writing above my level, too. I can’t recommend the book enough, but you have to read it: it is not a coffee-table book, despite its looks.
Wow! Great to look at and a fantastic source of ideas by James Sadler
Wow! There are over 200 ads in this book and I could spend hours just cruising through each of them. But this is more than just a book with top advertising pictured in it. It is also a primer on idea generation, perfect for anyone writing ad copy and feeling blocked.
The writers in this book are some of the industry’s best and each has their own stand alone section that discusses their approach to the art and science of copywriting. They are essentially asked “How do you write your copy?”, and then turned loose to answer. Amazingly, each seems to come up with a different answer and approach to their craft.
The book also appears under the the title “The Copywriter’s Bible,” but either edition is equally great. Different cover, same great content.
Copwriter’s Beware by A Man Named
While this is a very good book, you may be interested to know that it’s merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn’t contain any new material, yet it has a different title. The original book was titled “The Copy Book.” If you already own this book, don’t buy “The Copywriter’s Bible.” Same book, different name. I found out the hard way.
Jump on the wagon … by Miguel Gonzalez
Yeah … I’ll jump on this wagon. It’s a great book. And it’s already done wonders for my daily idea-generation duties. Get it.
Book gave me paper cuts. by Matt MacDonald
Brutal! I opened the book and cut my fragile fingers. Now they sting. How can I write copy with gravely injured fingers? I’d pay for tips on that!
How to write a good advertisement;: A short course in copywriting
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Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services
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A GREAT BOOK FOR INTERMEDIATE AND ADVANCED COPYWRITERS by
Let me say right from the beginning that I have been writing copy for more than a dozen years. Everything from broadcast to direct mail. And after you read all the essential classics in the field (and those copywriting for less than 5 years MUST first read the classics by Bly, Caples, Ogilvy, and yes Lewis too) I can’t think of any other book better suited than this one for refining and fine tuning the more experienced copywriter! Power Copywriting takes us on a wonderful journey through the refinements of the copywriting craft. Things professionals have always instinctively known but LOVE seeing corroborated in print - and - things we’ve perhaps never considered and will try FIRST THING TOMORROW! Very little actual narrative. It’s just pages and pages of sophisticated tips, secrets, and wisdom served to you in bite size chunks. A book not really meant for the novice because it presumes the reader can really tell the difference between a feature and a benefit and already understands all the basics. This book BUILDS UPON the basics. To stay sharp, I’ve read this book twice a year since I’ve purchased it. I’ve seen my copywriting “pull” significantly better after reading Lewis’ Power and so will you. If you’ve already read the classics and have more than 4 or 5 years experience in copywriting - GET THIS BOOK!
A Perfect Book for the Professional Copywriter in your Life! by
I work in the creative department of a New York based advertising agency whose name most in the business would instantly recognize. Lewis’s book was recommended to me as an interesting and valuable read. I bought it and found it immensely helpful. Wonderful! Not sure why more people in the “biz” don’t know about it! I wholeheartedly agree with the review that appears above….this is an exquisite book. THIS is the book they should be using in graduate level communications courses. On the other hand, forget it. I want to keep my job! A TRUE GEM OF A BOOK - GET IT!
by Galfromdownunder (Category: Howto & Style)
Ludicrous copywriting example 1.
This would be a funny ad if it wasn’t seriously selling the ultra-way to blow daffy out of the sky.(Whoops, I better duck ..
I hear bullets whistling my way).
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