Exclusive Insights… Coming Soon… Dec 7th
by danielepr (Category: Entertainment)
Announcement of an amazing video course on DVDs which is going to reveal fantastic secrets to make profit from advertising and copywriting
Copywriting by Design: Bringing Ideas to Life With Words and Images
Average Rating 
“Shut up!” he explained. by Shelly Roberts 
That’s just the kind of thing David would say to get your attention or to keep you laughing. Something that would let you or help you get to the heart of the creative problem.
David Herzbrun was the genius who made Avis No. 2. He was the first one to ask if you ever wondered how the man who drove the snowplow got to the snowplow. And I was lucky enough to have him as my mentor. If you want to make a lot of money in advertising writing acceptable advertisng for regular clients, save your money and read something from the other David… Ogilvy - well, read that anyway, maybe there’s something useful beneath the didactic imprecations (two words you hardly ever get to use in the same sentence). He’s the right David for you. Not Herzbrun.
If, however, you bleed advertising, eat, sleep, dream it, and want to know what the process is to put yourself in the hall of fame, and up in the pantheon, skip the ad schools full of masters degrees who ain’t been out in the working fields, and the ain’t-I-somethin’-swell wannabees all too willing to tell you how it’s done, and make themselves seem good. Instead, swallow this book whole. David didn’t need to make himself seem good. He just was good.
Then let me know where you are. If you get what he sends, I may want to hire you.
I once said to David, “Hey, David, why don’t you write some of this stuff down?” Then I went away to practice what he preached in other vineyards. Looks like he did. Nice to know I could influence him in return.
No one in my creative departments gets out alive without having read this book.
Shelly Roberts
International Creative Director
D’Arcy
Trying to do too much, achieving far too little by 
I feel compelled to write this review because I was misled by the five star review it got from another reviewer, and frankly, the cover design grabbed me. The title is also very misleading. I assumed it was about the way in which design and copy work together, and essential design concepts copywriters should know. Instead, it attempts to cover print, radio and tv/film advertising, and it fails on all counts. It appears targeted to high school and not very sophisticated college students. The content is so thin that it could easily be read in a day. I am returning this book. I purchased several others on the subject that I will keep — but not this one. Nice cover design.
I’VE STUCK PLATINUM! by N. Daniels
I was seeking a new creative direction for my career as a freelance writer and it seems that this book was created just for me. This book not only helped to bring a project in order, it has brought order to my life and career. It is important to be able to find literary tools with great direction because in the world of frelance you are really on your own. With very limited books on the market that hit this subject, I have found this book to be the best. To be honest, I believe I’VE STRUCK PLATINUM.
I’VE STUCK PLATINUM! by N. Daniels
I was seeking a new creative direction for my career as a freelance writer and it seems that this book was created just for me. This book not only helped to bring a project in order, it has brought order to my life and career. It is important to be able to find literary tools with great direction because in the world of frelance you are really on your own. With very limited books on the market that hit this subject, I have found this book to be the best. To be honest, I believe I’VE STRUCK PLATINUM.
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Average Rating
Caution: this is a re-packaging of “Power Copywriting” by mbarnette@sprynet.com
This contains the text of “Power Copywriting” plus a workbook, packaged like an expensive handout from a copywriting seminar. Like most everything Lewis writes, it’s invaluable information, but struggling writers on a budget (like myself) would be advised to chose the 1992 paperback instead of this. And by the way, reliable source have it that this is the same Herschell Gordon Lewis that wrote and directed “Blood Feast.” Now THAT’S a career.
by rmartins1971 (Category: Entertainment)
http://rogeriomartins.carbonmade.comThis is the first TV spot for Sendas supermarket mardi gras sales.
Count your characters;: A guide for beginners in retail advertising copywriting,
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Marc Sherman Advertising Copywriter TV Reel
by mts74 (Category: People & Blogs)
Welcome to my TV Reel.
I’m an advertising copywriter based in Chicago, available for freelance projects large or small.
by betoatuiw (Category: People & Blogs)
In the below video, Copywriter Roberto Lastra lets his new advertising agency know he’s taking the job.
Anybody Know Of Any Affordable Online Copywriting Services?
by kb62591a (Category: Howto & Style)
http://www.TABinteractive.net The days of the small business owner not being able to afford creative firpower are officially over.
Tab specializes in copy that drives results.Affordable copywriting services are actually coming back into vogue as more and more professionals, once tossed to the curb after 9/11, are deciding to hang up their own affordable copywriting service shingles!Tab Interactive specializes in working with small web owners looking to drive incredibly targeted traffic to their sites.
World Internet Summit Invite - Joel Comm
by brett1127 (Category: People & Blogs)
Google Adsense expert, Joel Comm, invites you to the world’s biggest internet business event
Strategic Copywriting: How to Create Effective Advertising
Tags: copywriting advertising
Average Rating
Strategic Copywriting: How to Create Effective AdvertisingStrategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren’t effective in attracting consumers. Visit our website for sample chapters!
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In-Depth focus on advertising by Janice King
If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.
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